Concept
The key strategy was to develop packaging that reflects the spirit of Urban Decay and integrates seamlessly with the brand’s line of other palettes while showcasing design elements that celebrate the hit TV show What We Do in the Shadows.
DELIVERABLES
Makeup Palette Four Piece Lipstick Set Sephora Website Banner Billboard Campaign
Package Design Product Development Brand Expansion Omni-Channel Marketing Motion Graphics Retail Store Staging
This project explores package design and development, cross-media advertising campaign strategies, as well as effective integration of brand collaboration. Makeup trends have gone viral for creating looks influenced by the show’s iconic characters and vibrant color palette. Inspired by the promotional campaigns for the hit show What We Do In the Shadows, I developed the product, packaging, and advertising campaign for the show’s collaboration with makeup brand Urban Decay. In addition to the eye-shadow palette, a four-piece lipstick set was designed for the collaboration campaign. The campaign consists of ads developed for social media platforms, in-store displays, and web applications.
Key Skills
Research
Research for this project consisted of an in-depth analysis of Urban Decay’s existing packaging and branding. I investigated makeup and fashion trends influenced by the show’s iconic characters and their signature looks.
