WeTransfer is a service many working individuals use every single day. Highlighting the Skims slip dress will engage the working consumer to start thinking of their going-out plans outside of work. Skims is very dominant in SMS text marketing among its competitors. Skims uses SMS alerts to inform consumers of new deals/promotions and new releases of products. Many individuals in the target demographic utilize Pinterest to curate outfits and going-out looks. Highlighting the Skims slip dress among outfit inspiration is a positive association for the brand. Kardashians is currently streaming on Hulu. This touchpoint speaks to consumers in the target audience who are interested in Kim Kardashian and looking to support her business. Instagram stories have the opportunity for audience interaction and quick links to purchase products. Instagram Stories are a great way to engage with the target audience through the Instagram algorithm. Skims has an opportunity to expand its email marketing, highlight products, announce new items, and connect its email content to the Skims app.