Concept
All hail the breakfast sandwich! My approach was to develop a brand with a playful racing motif to highlight the fast service of the food truck.
DELIVERABLES
Logo and Brading Kit Food Truck Design Takeout Packaging Punch Cards Social Media Campaign Merchandise Posters Menu
Logo Design Copywriting Package Design Merchandise Development Omni-Channel Marketing
I developed the logo and branding for a racing-themed food truck merging the modern-day “need for speed” with the thrill of new culinary experiences. The truck’s design, menu, and ambiance are all inspired by the world of motorsports, creating a dynamic and immersive environment for patrons to indulge in delicious food while feeling the rush of the race track. In addition to the branding of the food truck, I developed a full menu, as well as omnichannel advertising, food packaging, and branded merchandise.
Key Skills
Research
I dove head first into researching racing and general car themes. I want to put a fun and friendly twist on a fast and sleek race theme. The target audience was working individuals, 22-35, who rush through their mornings but looking for a tasty start to their day.