Concept
Because there is such a strong emphasis on the character development in the show, this virtual and physical campaign will highlight the key traits of each character. It will celebrate the stories, setbacks, and triumphs that the audience fell in love with. This campaign aims to provide unique experiences and merchandise.
DELIVERABLES
Custom Logo Website PR Package Social Media Out of Home Online Experience Pop Up Event Cook Book
Logo Design Figma Adobe Illustrator Adobe Photoshop Adobe InDesign
The Bear Cooking Class: In one episode, Carmie, the main character, dreams that he is in a cooking show. The plan is to recreate this in a virtual cooking show with a physical mailer set for fans to follow along at home. There is also an opportunity for a pop-up event, hosted by cast member and celebrity chef Matty Matheson, and an extension of the cooking show in major cities where fans can have a physical experience with the campaign. Fans will love the new cookbook, inspired by the show, filled with recipes that celebrate each of their favorite characters.
Key Skills
Research
The key features of the app were determined by assessing the pain points of our research findings on the pet travel process. Once the app was in the wireframe development phase, the team conducted user tests during the design process.
