Concept
The lotus flower design symbolizes abundant triumph in the Olympic games. The fanned palm shape also references the shape of the City of Cairo. The colors utilized in this project are sourced from the Egyptian flag.
DELIVERABLES
Primary Logo Secondary Logo Tertiary Logo Merchandise Stadium Branding
Logo Design Branding Identity Product Development Custom Typography Venu Staging
Cairo is the only city that still has a remaining ancient wonder of the world; in this logo, I capture Egypt’s monumental history and timeless beauty. This project focuses on developing a strong brand identity and cohesive branding application. The applications include merchandise and venue staging. Primary, secondary, and tertiary logos were developed as well as a luxurious VIP variation of the logo. The palm branch, or palm frond, is a symbol of victory, triumph, peace, and eternal life.
Key Skills
Research
I started my research by looking into Egypt’s rich history, monumental architecture, captivating and iconography. Analyzing hieroglyphics fostered the inspiration for this project. Researching the history of the Olympics and past Olympic logos was informative of the design direction.
