Concept
Collaboration, design planning, and ideation are the driving themes that inspired this design. The design reflects and encourages creative brainstorming. My team set out to provide the MetaPros sleek stationary with a VIP experience while opening the desk package.
DELIVERABLES
Custom Pocket Notebook Binder Journal Custom Perforated Pages Desk and Wall Calendar Desk Organizer
Art Direction Product Development Brand Expansion Leadership Time Management
The design challenge was to create a custom HMGMA-branded stationary and desk kit. My position on the team was Art Director; I facilitated team meetings, led brainstorming sessions, and worked on developing branded graphics. The team has researched production methods, the Hyundai brand, Lowcountry and Korean history, and sustainable materials. A key element of our project was scalability: providing the clients with a consistent design across a variety of price ranges. Out of seven competing teams, this project won first place and has been produced and utilized by the HMGMA MetaPros. The desk package consists of a binder, a variety of custom not pages, a pocket notebook, a desk, a wall calendar, as well as a desk organizer.
Key Skills
Research
I explored a variety of production methods and sustainable materials to determine what design strategies were feasible within the project’s short time frame. In addition to comprehensive research on the Hyundai brand, my team investigated themes of Lowcountry and Korean history; key elements requested by the client.
