Concept
The key strategy was to bring bright and fun energy to the Innovation Festival to increase anticipation for the conference. The design fosters a spark of creativity and curiosity: the core of the innovation festival.
DELIVERABLES
Branding Style Guide Promotional Posters Event Passes Environmental Design
Brand Expansion Omni-Channel Marketing Conference Staging Advertising
This project explores promotional advertising for Fast Company’s annual Innovation Fest. As the creative mind behind the branding for this lively conference, I aimed to infuse every aspect of the design with a sense of joy, excitement, and vibrancy. Just as the conference promises to celebrate ideas, innovation, and collaboration, the branding sets the stage for an unforgettable experience. I aimed to create more than just visual appeal; I strived to create an immersive experience that reflects the energy and enthusiasm of the event itself.
Key Skills
Research
Research for this project consisted of an in-depth analysis of Fast Campany’s previous Innovation Festival designs. I also analyzed design trends that speak to the theme of the conference.