Concept
Pizza futures shows what pizza looks like in a future where we face the challenge of climate change, and what it looks like if we don’t. Nobell Food’s aims to raise awareness of their non-dairy cheese products. Wheat, tomatoes, and cheese are critical to the creation of a hot and melty pizza pie, but they are all under threat in their own unique ways due to escalating climate change. Recognizing this dire existential threat to the world’s most beloved cheese-based dish, Nobell Foods introduced a campaign that brings visions of our bleak possible futures to the consumer: PIZZA FUTURES
DELIVERABLES
Campaign Expansion Social Media Product Design Out of Home Advertising
Branding Identity Copywriting Social Media Marketing
Nobell Food’s sells non-dairy cheese products. Nobell dairy free cheese has a significantly low environmental impact compared to the real cheese industry. Nobell proposes to replace industrial animal agriculture with a more sustainable source for the proteins. Casein is the key ingredient that makes the delicious cheese. It is what gives the cheese its stretch and melt. The company’s larger mission is to create a more humane and regenerative global food system.
Key Skills
Research
“The concept for the advertisement had established a quirky, absurdist tone for all of its elements. being big fans of 90s aesthetics and wonky logos, we were happy to dig out some wiggly surf and sea emblems as references and find ways to spin our typographic explorations into a fit of a retro futuristic direction.” - Studio Yukiko
Campaign Expansion
Challenge: Change the consumer perspective that they can make a difference
Theme: Artificial, fake, 90s nostalgia, dystopian future
Message: Real Cheese for the Future
Goal: Pizza Futures shows what pizza looks like in a future where we face . the challenge of climate change, and what it looks like if we don’t.
Pizza Portal
Location Based Experience
Disrupts consumers in unexpected environments and paired with signage to direct them to the Nobell Instagram page to engage further with the campaign.
Pizza Box VR Headset
Immersive Experience with Newsletter Content
Increase newsletter subscribers and engage current readers in an at home environment. Content will be updated regularly with each newsletter.
Instagram Overhaul
A fresh take on Nobell’s Social Media Marketing
Speaks directly to products and content featured in the Nobell newsletter. Connects to the campaigns theme by utilizing ai generated images of pizza delivery in the future.
